Week 5 EOC: Social Networks and Job Hunting

When a company gets someone to be a brand ambassador I think it’s a good thing because they can get their name out to people that they normally wouldn’t reach. Sometimes the big time executive at a company my think that they’re hip and in touch with the younger crowd but that’s not always the case. JetBlue used 42 reps from different college campuses to spread the word about their company. “I was accepted to JetBlue’s CrewBlue ambassador program and flown free to New York for a day of training with 41 other reps from 21 campuses”. (Kotler 143) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Now if it would have been just that one head executive from JetBlue I don’t think he would’ve been as successful as those 42 students. For one he may know a lot of people but not as many as those 42 students combined. Second the people that he knows maybe around his age group and set in their ways and not want to try another airline. When it comes down to it you want to be relatable an a executive at a big time company just wouldn’t relate to that many college students. Now to talk about recruiters trolling Facebook for candidates that they might like. I think that it’s a good thing because you have over 750 million users and as long as they don’t put things that will show them in a negative light why not use them. To show that it’s working “VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms”. http://online.wsj.com/article/SB10001424053111903885604576490763256558794.html

Week 4 EOC: Business to Business Marketing

The difference between consumer marketing and business marketing is consumer behavior is an attempt to understand and predict human actions in the buying role. A consumer’s buyer behavior is influenced by four major factors 1: Cultural 2: Social 3: Personal 4: Psychological. These factors cause consumers to develop product and brand preferences. Now in business marketing the negotiation process between the buyer and seller is more personal. When it comes to advertising, business marketers commit only a small part of their promotional budgets and that’s through trade journals and direct mail efforts. Business markets have fewer but larger customers. “Various suppliers sell Goodyear the rubber, steel, equipment, and other goods that it needs to produce tires. Goodyear then sells the finished tires to retailers, who in turn sell them to consumers. Thus, many sets of business purchases were made for only one set of consumer purchases”. (Kotler 157) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Business customers are more geographically concentrated. Demand is different it is derived, price inelastic and demand fluctuates more. Business marketing also has some stages as well Stage1: Problem recognition Stage: 2 General need description Stage: 3Product specification Stage4: Supplier search Stage: 5 Proposal solicitation Stage: 6 Supplier selection Stage: 7 Order routine specification Stage: 8 Performance review. “Business purchases often involve large sums of money, complex technical and economic considerations, and interactions among many people at many levels of the buyer’s organization”. (Kotler 160) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. So in conclusion you have two types of marketing consumer and business, which “The fundamentals of both types of marketing are essentially the same, but the issues faced can differ. All marketers select target markets and base their marketing decisions,” Read more: http://www.articlesnatch.com/Article/Business-Marketing-Versus-Consumer-Marketing/358450#ixzz2AHK2k0BO
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WEEK 3 EOC: MY DEMOGRAPHICS

“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life.”

 (Kotler 73)

Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. <vbk:9780558851903#outline(8.6.2.3)>. I started off with a quote directly from my textbook because I completely agree with this quote. I feel like I grew up just as one era ended and another began. I feel I’m old enough to remember what life was like before high-speed Internet but young enough to lead the digital revolution. I think in my generation we are more confident, connected and open to change than any other generation before us. We’re more ethnically and racially diverse than older adults, less religious and less likely to have served in the military. The generations before us fought for so much and some people from older generations think that we don’t care about what’s going on but that’s not the case we do things that seem unorthodox to some but just right for us. “Millennials are not wallflowers. They want to be part of the action. They don’t want to observe, they want to participate, and they want their views to carry weight.” http://www.forbes.com/sites/prospernow/2012/07/05/the-new-millennial-values/ I found that I love being an individual in the work place but I also love working with a team. “They have high expectations for themselves, and prefer to work in teams, rather than as individuals. Millennials seek challenges, yet work life balance is of utmost importance to them. “http://www.iveybusinessjournal.com/topics/the-workplace/the-millennials-a-new-generation-of-employees-a-new-set-of-engagement-policies#.UH9xPLT3CX0 So I would say my textbook sums up my generation pretty much right. We’re a generation that prefers to get information and challenge where that information came from and use it to the best of our abilities.

WEEK 3 EOC: MAKING MONEY FOR GOOD

Kohl Crecelius, Travis Hartanov and Stewart Ramsey. Kohl older brother came home from college and taught him how to crochet and then he taught Travis and Stewart how to do it. It started out as making hats for themselves for when they go snowboarding they wanted to have their own unique hats. As their classmates saw their hats they wanted to get hats just like theirs so they started taking orders and selling them to whoever wanted a hat. A local newspaper in their hometown of Spokane, WA officially dubbed them as the “Krochet Kids”. This is where the story really starts to take off Stewart spent a summer in Uganda. He saw an opportunity that could help many people that was still depending on their government and aid organizations for their every need. It was then that they realized that the something as simple as crocheting could change a life. So by paying the Uganda’s a fair wage to do so would allow for them to provide for their families and begin planning for the future so by teaching them how to crochet they would they would help them to rise above poverty. “The proceeds from the products then make it back to the women, granting them independence and stability from a government on which they once depended.” http://www.bsudailynews.com/ceo-of-krochet-kids-international-speaks-in-pruis-hall-monday-1.2778882. “A non-profit whose mission is to create sustainable economic development programs supporting the growth of individuals and communities in developing nations.” http://stumptowncoffee.com/krochet-kids-international/ They even teamed up with Vans to promote their hats “Vans has debuted their newest project, The Collaboratory- Krochet Kids Intl., in order to spread the story behind the grassroots organization” http://business.transworld.net/103094/news/vans-presents-the-collaboratory-krochet-kids-international/. It’s four ways to get involved with Krochet Kids. You can buy a hat, share Krochet Kids with your friends on Facebook and twitter, Internships and you can join or start a campus club. 

Week 2 EOC: Boston Consulting Group - Video Games

When it comes to the top three home consoles Xbox360, PS3 and the Wii. I put the Xbox360 as a high cash cow, the PS3 as a high cash cow the Wii as a dog. When it comes to the Xbox360 and the PS3 I think the hardcore fans keep them afloat as far as the Wii is concerned kids like them but they grow out of them pretty quick so I put them in the dog category. My research has proving me wrong. In global hardware totals the “Wii has sold 96.7M units the Xbox360 has sold 68.6M units and the PS3 has sold 66.8M units” http://www.vgchartz.com/ So the Wii is in the Star spot and the Xbox360 and the PS3 are cash cows. Mobile games are taking off and I put them into a high star spot. For one you have a lot of access to free games and you can take them wherever you go. “Two weeks after AOL launched its first mobile game, the Draw Something-esque Clucks, yesterday, it unveiled a redesign for its Games.com portal, which hosts more than 5,000 free games for computer-based players” http://www.fastcompany.com/3002038/why-aol-making-moves-social-mobile-gaming When it comes to the question mark I think the PSP and the PS Vita falls into that category right along with the Nintendo 3DS, the Nintendo DS, PSP Go, Nintendo DSi, Nintendo DSi XL, Nintendo DS Lite and the Sony Ericsson Xperia Play they’re fun to have but they aren’t free like the some of the games you can find on the phones. Then you have handheld puzzle games like Sudoku, Talking Pro Golf and 5 in 1 casino games that are in the dog category for sure. Now even though I put them into the dog category some believe that “The framework assumes that each business unit is independent of the others. In some cases, a business unit that is a "dog" may be helping other business units gain a competitive advantage.” http://www.netmba.com/strategy/matrix/bcg/

Week 1 EOC: Great Customer Service

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So I was working overseas and every day I would dream about this hamburger and not just any burger it was a White Castle slider ten of them to be exact. I had about nine work days left until I was able to go back home to Detroit, Michigan and go to my favorite fast food restaurant. I was literally seeing small White Castle’s restaurants in my sleep and I could taste the burgers in my dreams as well. So when I was finally back home the first thing I did was go to the White Castle’s close to the airport with the biggest smile on my face. Then the cashier asked me why was I smiling and I told her because I’m ready for the best burger ever. She looked at me with a smile and said well I hope you’re ready because that’s all we have here at White Castle’s. My experience was already off to a good start and the smell of the burgers where overwhelming but not to overwhelming. So as I waited for about three minutes, which felt like forever, and a day for all of my sliders to be done the cashier was asking questions about my uniform and how often did I go overseas and more importantly why there wasn’t any White Castle’s overseas I mean they have McDonalds, Burger King’s even Taco Bell but no White Castle’s. She kept a smile on her face the whole time, which made me smile. Now my burgers arrive you could still see the steam coming off of them, which is a good thing, no one ever likes a cold slider. The whole time I was overseas I really wanted some White Castle’s I had the money just not the restaurant. “When backed by buying power, wants become demands. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.” ( Marketing An Introduction Page 6).

Week 1 EOC: My voice

My name is Antoine I’m a photographer I’ve been into photography since I was younger my parents gave me my first camera when I was seven years old it was a Kodak Disc 6100. I would take my camera everywhere and take pictures of everything my friends and family would call me little paparazzi. When it comes to my style I’m all over the place I still like to take photos of everything just like when I was younger so I consider myself a jack of all trades master of none. I dibble and dabble in a little bit of everything from landscape, cityscape, underwater, portraits and still life. I just like to take photos of all kinds of things, places and people. I like to take my time when it comes to photos that way I’ll know you’ll get the best quality photos from me. So when I’m happy with my work you’ll be even happier because it’s the best quality. If you do what you love and love what you do you’ll always have fun. That’s the approach that I have when it comes to photography it’s not always about how much money you can make but about the experience that lead you to where you are. So let’s take a trip together.