A feature is a
factual statement about the product or service being promoted. But features
aren't what entice customers to buy. That's where benefits come in. A benefit
answers the question "What's in it for me?" meaning the feature
provides the customer with something of value to them. So an example for a
feature would be our wasabi sweet potatoes are made with Japanese sweet
potatoes and we use biodegradable packaging. “Many sellers make the mistake
of paying more attention to the specific products they offer than to the
benefits and experiences produced by these products. These sellers suffer from marketing myopia.
They are so taken with their products that they focus only on existing wants
and lose sight of underlying customer needs”. (Kotler 7) Kotler, Gary Armstrong
and Philip. Marketing: An Introduction for Education Management Corporation,
10th Edition. An example of the benefits for our
wasabi sweet potatoes, from
a business stand point like the bars, nightclubs and pubs our snack is a salty
snack and this will make people even thirstier so in turn they will buy more
drinks. Now for the consumer we’re giving them an extraordinary and sensational
experience. We’re taking their taste buds on an international voyage to places
that they may have wanted to go to but just haven’t had the time or money but
for the low cost of $1.99 you can have this wonderful adventure anytime that
you felt like it.
