EOC: Week 10 What are the benefits vs. features

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A feature is a factual statement about the product or service being promoted. But features aren't what entice customers to buy. That's where benefits come in. A benefit answers the question "What's in it for me?" meaning the feature provides the customer with something of value to them. So an example for a feature would be our wasabi sweet potatoes are made with Japanese sweet potatoes and we use biodegradable packaging.  “Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. These sellers suffer from marketing myopia. They are so taken with their products that they focus only on existing wants and lose sight of underlying customer needs”. (Kotler 7) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. An example of the benefits for our wasabi sweet potatoes, from a business stand point like the bars, nightclubs and pubs our snack is a salty snack and this will make people even thirstier so in turn they will buy more drinks. Now for the consumer we’re giving them an extraordinary and sensational experience. We’re taking their taste buds on an international voyage to places that they may have wanted to go to but just haven’t had the time or money but for the low cost of $1.99 you can have this wonderful adventure anytime that you felt like it.