Week 9 EOC: Three great mission statements

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For my three great mission statements I chose http://marisolperezmarketing.blogspot.com/ simply because she gives a very straightforward statement about what it is that she wishes to do with her snack. She talks about the company Phileas Fogg and what he did on his journey. Then she goes on to talk about what she intends for the adults to do with her snack she lets you know what her snack is and the flavor. I think she nailed this quote “Mission statement A statement of the organization’s purpose—what it wants to accomplish in the larger environment. (Kotler 39) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.” My next choice is http://xandriamariefashion.blogspot.com/  She makes you feel you will be apart of the team if you were to buy some of her snacks like you actually went on an adventure with Phineas Fogg and I think that’s a good thing to have in your mission statement because if you feel like you belong to that team that went out and search for that snack it’s more than a snake to you. That way you’re more likely to buy it you even go out of you way just to get it. My last choice is http://upperechelonhomme.blogspot.com/ Not only does he do what my first two choices did but he added in the safety of the customers, injury free and healthy workplace. I think you can’t go wrong when you do something like that. Future employees might see this mission statement and think to themselves I could see myself working for a company like this one. I think his mission statement does more that tell the organization’s purpose it also inspires people to want to work for a company that is very righteous.  

Week 8 EOC: Creative Content

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For my bag of wasabi sweet potatoes I plan to take a picture of myself, as Phileas Fogg and this will be the logo that goes on the bag. I’ll be using random things from around my house to try to recreate what I think I would look like as Phileas Fogg. I’ll start with a nice suit I’ll try to come up with a way to recreate a hot air balloon from things that I already own and if worst comes to worst I’ll use Photoshop to jazz it up. When people see my logo on the wasabi sweet potatoes I want them to think about the excursion that Phileas Fogg and Passepartout had to take in order to bring back this snack. I want the logo to be as good as the wasabi sweet potatoes themselves. So when people see the logo they’ll say “there go’s Phileas Fogg and Passepartout again I wonder what journey they went on this time”.  I want it to be so iconic that I don’t even need words for the commercial just show the logo and people will know exactly what’s for sale. In order to reach that statist my logo has to be better than good it has to be boundless. So I’ll use my photography skills in order to reach that level that I want. I’ll try to place the logo on different packages such as barrels and crates I’ll play around with the look and feel of the photo to give it that look and feel of a worldly picture. I’ll have to come up with a plan in order to get my product to the masses I think it all starts with a logo. I’ll be creating something for this that has to stand out in a good way.

Week 7 EOC: The Pitch

Its thought ought to be one of the best sweet potatoes on this planet: THE JAPANESE SWEET POTATO. Not only was it the best it was deep fried in wasabi. That’s why I had to find a way to Japan. A wasabi flavored Japanese sweet potato. I had to have it. There was a man and his wife that lived in a remote part of Japan so my mission was to find them and their delicious wasabi deep fried sweet potatoes. It started out with a hike throughout West Yorkshire and on to North Yorkshire to get to my hot air balloon, which is where I took flight to this remote country called Japan. Once in country I was surrounded by all kinds of travelers on the same mission that I was on but I had an advantage on them Passepartout and I where learning Japanese on the way over so it was easy for me to talk to the locals and navigate my way around the country. We landed in Yamaguchi, Japan and the way the story goes the man and his wife lived somewhere between Tochigi and Iwate, Japan. So our travels have just begun. Right off the back we run into some ninjas that thought we were trying to hunt and kill their master who specialized in unorthodox warfare in feudal Japan. When we would try to explain ourselves the more they would fight us so finally we surrender and they take us to their master. A highly decorated master and when we arrived there he was trying to decide what to do with us so he put us in contraptions that stretch our bodies then his wife told him to stop this at once come to find out she was the first lady Samurai she asked why are we in their country? So we told her to find the best snacks and distribute them to people all over. Then she smiled and said I’m the wife and that’s my husband that you seek but you can’t tell anyone who we are. Samurais and Ninjas don’t get along so they were both outlaws in their own country but they had a great snack.

Week 6: ME X 3

There aren't too many cereals out there that are affordable, nutritional and just plain delicious but Honey Bunches of Oats has it all. I relate to this cereal because I try to live a healthy lifestyle and their slogan is "Taste the joy in every spoonful" I think that's what life is about "joy" if you have joy then you must be doing something right. Next on the list is my Saucony Shadow Genesis. The shadow series has been around for some time now but the Genesis has added a new twist to the series by using modern materials and styling to the series and I feel that's what I do when it comes to running I'm not saying I'm the best runner ever to grace earth but I bring a sense of style to running. Last but most definitely not least is my Canon EOS Reble T3i it's the way I see the world I feel naked without it I like to use it all the time no matter if its for business or pleasure.

Week 5 EOC: Social Networks and Job Hunting

When a company gets someone to be a brand ambassador I think it’s a good thing because they can get their name out to people that they normally wouldn’t reach. Sometimes the big time executive at a company my think that they’re hip and in touch with the younger crowd but that’s not always the case. JetBlue used 42 reps from different college campuses to spread the word about their company. “I was accepted to JetBlue’s CrewBlue ambassador program and flown free to New York for a day of training with 41 other reps from 21 campuses”. (Kotler 143) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Now if it would have been just that one head executive from JetBlue I don’t think he would’ve been as successful as those 42 students. For one he may know a lot of people but not as many as those 42 students combined. Second the people that he knows maybe around his age group and set in their ways and not want to try another airline. When it comes down to it you want to be relatable an a executive at a big time company just wouldn’t relate to that many college students. Now to talk about recruiters trolling Facebook for candidates that they might like. I think that it’s a good thing because you have over 750 million users and as long as they don’t put things that will show them in a negative light why not use them. To show that it’s working “VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms”. http://online.wsj.com/article/SB10001424053111903885604576490763256558794.html

Week 4 EOC: Business to Business Marketing

The difference between consumer marketing and business marketing is consumer behavior is an attempt to understand and predict human actions in the buying role. A consumer’s buyer behavior is influenced by four major factors 1: Cultural 2: Social 3: Personal 4: Psychological. These factors cause consumers to develop product and brand preferences. Now in business marketing the negotiation process between the buyer and seller is more personal. When it comes to advertising, business marketers commit only a small part of their promotional budgets and that’s through trade journals and direct mail efforts. Business markets have fewer but larger customers. “Various suppliers sell Goodyear the rubber, steel, equipment, and other goods that it needs to produce tires. Goodyear then sells the finished tires to retailers, who in turn sell them to consumers. Thus, many sets of business purchases were made for only one set of consumer purchases”. (Kotler 157) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Business customers are more geographically concentrated. Demand is different it is derived, price inelastic and demand fluctuates more. Business marketing also has some stages as well Stage1: Problem recognition Stage: 2 General need description Stage: 3Product specification Stage4: Supplier search Stage: 5 Proposal solicitation Stage: 6 Supplier selection Stage: 7 Order routine specification Stage: 8 Performance review. “Business purchases often involve large sums of money, complex technical and economic considerations, and interactions among many people at many levels of the buyer’s organization”. (Kotler 160) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. So in conclusion you have two types of marketing consumer and business, which “The fundamentals of both types of marketing are essentially the same, but the issues faced can differ. All marketers select target markets and base their marketing decisions,” Read more: http://www.articlesnatch.com/Article/Business-Marketing-Versus-Consumer-Marketing/358450#ixzz2AHK2k0BO
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WEEK 3 EOC: MY DEMOGRAPHICS

“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life.”

 (Kotler 73)

Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. <vbk:9780558851903#outline(8.6.2.3)>. I started off with a quote directly from my textbook because I completely agree with this quote. I feel like I grew up just as one era ended and another began. I feel I’m old enough to remember what life was like before high-speed Internet but young enough to lead the digital revolution. I think in my generation we are more confident, connected and open to change than any other generation before us. We’re more ethnically and racially diverse than older adults, less religious and less likely to have served in the military. The generations before us fought for so much and some people from older generations think that we don’t care about what’s going on but that’s not the case we do things that seem unorthodox to some but just right for us. “Millennials are not wallflowers. They want to be part of the action. They don’t want to observe, they want to participate, and they want their views to carry weight.” http://www.forbes.com/sites/prospernow/2012/07/05/the-new-millennial-values/ I found that I love being an individual in the work place but I also love working with a team. “They have high expectations for themselves, and prefer to work in teams, rather than as individuals. Millennials seek challenges, yet work life balance is of utmost importance to them. “http://www.iveybusinessjournal.com/topics/the-workplace/the-millennials-a-new-generation-of-employees-a-new-set-of-engagement-policies#.UH9xPLT3CX0 So I would say my textbook sums up my generation pretty much right. We’re a generation that prefers to get information and challenge where that information came from and use it to the best of our abilities.

WEEK 3 EOC: MAKING MONEY FOR GOOD

Kohl Crecelius, Travis Hartanov and Stewart Ramsey. Kohl older brother came home from college and taught him how to crochet and then he taught Travis and Stewart how to do it. It started out as making hats for themselves for when they go snowboarding they wanted to have their own unique hats. As their classmates saw their hats they wanted to get hats just like theirs so they started taking orders and selling them to whoever wanted a hat. A local newspaper in their hometown of Spokane, WA officially dubbed them as the “Krochet Kids”. This is where the story really starts to take off Stewart spent a summer in Uganda. He saw an opportunity that could help many people that was still depending on their government and aid organizations for their every need. It was then that they realized that the something as simple as crocheting could change a life. So by paying the Uganda’s a fair wage to do so would allow for them to provide for their families and begin planning for the future so by teaching them how to crochet they would they would help them to rise above poverty. “The proceeds from the products then make it back to the women, granting them independence and stability from a government on which they once depended.” http://www.bsudailynews.com/ceo-of-krochet-kids-international-speaks-in-pruis-hall-monday-1.2778882. “A non-profit whose mission is to create sustainable economic development programs supporting the growth of individuals and communities in developing nations.” http://stumptowncoffee.com/krochet-kids-international/ They even teamed up with Vans to promote their hats “Vans has debuted their newest project, The Collaboratory- Krochet Kids Intl., in order to spread the story behind the grassroots organization” http://business.transworld.net/103094/news/vans-presents-the-collaboratory-krochet-kids-international/. It’s four ways to get involved with Krochet Kids. You can buy a hat, share Krochet Kids with your friends on Facebook and twitter, Internships and you can join or start a campus club.