Objectives

“Once the unit’s objectives are set, marketing’s task is to help carry them out profitably”. (Kotler 47) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Our objective at Phileas Fogg's is to let people experience the miraculous expedition that Phileas went on, deliver a great product that is price efficient and we want to be able to build a profitable customer relationship “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers”. (Kotler 54) Kotler, Gary Armstrong and Philip. “The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities”. (Kotler 55) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.