So I was working overseas and every day I would dream about this hamburger and not just any burger it was a White Castle slider ten of them to be exact. I had about nine work days left until I was able to go back home to Detroit, Michigan and go to my favorite fast food restaurant. I was literally seeing small White Castle’s restaurants in my sleep and I could taste the burgers in my dreams as well. So when I was finally back home the first thing I did was go to the White Castle’s close to the airport with the biggest smile on my face. Then the cashier asked me why was I smiling and I told her because I’m ready for the best burger ever. She looked at me with a smile and said well I hope you’re ready because that’s all we have here at White Castle’s. My experience was already off to a good start and the smell of the burgers where overwhelming but not to overwhelming. So as I waited for about three minutes, which felt like forever, and a day for all of my sliders to be done the cashier was asking questions about my uniform and how often did I go overseas and more importantly why there wasn’t any White Castle’s overseas I mean they have McDonalds, Burger King’s even Taco Bell but no White Castle’s. She kept a smile on her face the whole time, which made me smile. Now my burgers arrive you could still see the steam coming off of them, which is a good thing, no one ever likes a cold slider. The whole time I was overseas I really wanted some White Castle’s I had the money just not the restaurant. “When backed by buying power, wants become demands. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.” ( Marketing An Introduction Page 6).
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