“One thing that all of the Millennials have in common is their utter
fluency and comfort with digital technology. They don’t just embrace
technology, it’s a way of life.”
(Kotler 73)
Kotler, Gary
Armstrong and Philip. Marketing: An Introduction for Education Management
Corporation, 10th Edition. Pearson Learning Solutions.
<vbk:9780558851903#outline(8.6.2.3)>. I started off with a quote directly
from my textbook because I completely agree with this quote. I feel like I grew
up just as one era ended and another began. I feel I’m old enough to remember
what life was like before high-speed Internet but young enough to lead the
digital revolution. I think in my generation we are more confident, connected
and open to change than any other generation before us. We’re more ethnically
and racially diverse than older adults, less religious and less likely to have
served in the military. The generations before us fought for so much and some
people from older generations think that we don’t care about what’s going on but
that’s not the case we do things that seem unorthodox to some but just right
for us. “Millennials are not wallflowers. They want to
be part of the action. They don’t want to observe, they want to participate,
and they want their views to carry weight.” http://www.forbes.com/sites/prospernow/2012/07/05/the-new-millennial-values/
I found that I love being an individual in the work place but I also
love working with a team. “They have high expectations
for themselves, and prefer to work in teams, rather than as individuals.
Millennials seek challenges, yet work life balance is of utmost importance to
them. “http://www.iveybusinessjournal.com/topics/the-workplace/the-millennials-a-new-generation-of-employees-a-new-set-of-engagement-policies#.UH9xPLT3CX0
So I would say my textbook sums up my generation pretty much right.
We’re a generation that prefers to get information and challenge where that
information came from and use it to the best of our abilities.
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