Wednesday, October 17, 2012

WEEK 3 EOC: MY DEMOGRAPHICS


“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life.”
 (Kotler 73)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. <vbk:9780558851903#outline(8.6.2.3)>. I started off with a quote directly from my textbook because I completely agree with this quote. I feel like I grew up just as one era ended and another began. I feel I’m old enough to remember what life was like before high-speed Internet but young enough to lead the digital revolution. I think in my generation we are more confident, connected and open to change than any other generation before us. We’re more ethnically and racially diverse than older adults, less religious and less likely to have served in the military. The generations before us fought for so much and some people from older generations think that we don’t care about what’s going on but that’s not the case we do things that seem unorthodox to some but just right for us. “Millennials are not wallflowers. They want to be part of the action. They don’t want to observe, they want to participate, and they want their views to carry weight.” http://www.forbes.com/sites/prospernow/2012/07/05/the-new-millennial-values/ I found that I love being an individual in the work place but I also love working with a team. “They have high expectations for themselves, and prefer to work in teams, rather than as individuals. Millennials seek challenges, yet work life balance is of utmost importance to them. “http://www.iveybusinessjournal.com/topics/the-workplace/the-millennials-a-new-generation-of-employees-a-new-set-of-engagement-policies#.UH9xPLT3CX0 So I would say my textbook sums up my generation pretty much right. We’re a generation that prefers to get information and challenge where that information came from and use it to the best of our abilities.

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