Week 5 EOC: Social Networks and Job Hunting

When a company gets someone to be a brand ambassador I think it’s a good thing because they can get their name out to people that they normally wouldn’t reach. Sometimes the big time executive at a company my think that they’re hip and in touch with the younger crowd but that’s not always the case. JetBlue used 42 reps from different college campuses to spread the word about their company. “I was accepted to JetBlue’s CrewBlue ambassador program and flown free to New York for a day of training with 41 other reps from 21 campuses”. (Kotler 143) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Now if it would have been just that one head executive from JetBlue I don’t think he would’ve been as successful as those 42 students. For one he may know a lot of people but not as many as those 42 students combined. Second the people that he knows maybe around his age group and set in their ways and not want to try another airline. When it comes down to it you want to be relatable an a executive at a big time company just wouldn’t relate to that many college students. Now to talk about recruiters trolling Facebook for candidates that they might like. I think that it’s a good thing because you have over 750 million users and as long as they don’t put things that will show them in a negative light why not use them. To show that it’s working “VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms”. http://online.wsj.com/article/SB10001424053111903885604576490763256558794.html