Week 2 EOC: Boston Consulting Group - Video Games

When it comes to the top three home consoles Xbox360, PS3 and the Wii. I put the Xbox360 as a high cash cow, the PS3 as a high cash cow the Wii as a dog. When it comes to the Xbox360 and the PS3 I think the hardcore fans keep them afloat as far as the Wii is concerned kids like them but they grow out of them pretty quick so I put them in the dog category. My research has proving me wrong. In global hardware totals the “Wii has sold 96.7M units the Xbox360 has sold 68.6M units and the PS3 has sold 66.8M units” http://www.vgchartz.com/ So the Wii is in the Star spot and the Xbox360 and the PS3 are cash cows. Mobile games are taking off and I put them into a high star spot. For one you have a lot of access to free games and you can take them wherever you go. “Two weeks after AOL launched its first mobile game, the Draw Something-esque Clucks, yesterday, it unveiled a redesign for its Games.com portal, which hosts more than 5,000 free games for computer-based players” http://www.fastcompany.com/3002038/why-aol-making-moves-social-mobile-gaming When it comes to the question mark I think the PSP and the PS Vita falls into that category right along with the Nintendo 3DS, the Nintendo DS, PSP Go, Nintendo DSi, Nintendo DSi XL, Nintendo DS Lite and the Sony Ericsson Xperia Play they’re fun to have but they aren’t free like the some of the games you can find on the phones. Then you have handheld puzzle games like Sudoku, Talking Pro Golf and 5 in 1 casino games that are in the dog category for sure. Now even though I put them into the dog category some believe that “The framework assumes that each business unit is independent of the others. In some cases, a business unit that is a "dog" may be helping other business units gain a competitive advantage.” http://www.netmba.com/strategy/matrix/bcg/