Distribution

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"Exclusive distribution in only one or a few outlets per market area". (Kotler 211) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.

This is something we will have because our target audience is bars, nightclubs and pubs all over the world. So we will need a distribution center which is “A large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible”. (Kotler 331) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition