Situation or SWOT Analysis

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“The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities”. (Kotler 55) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.

Strengths:

·      It’s a higher quality chip because you can only get the sweet potato from Japan.

·      We use biodegradable packaging.

Weaknesses:

·      You can only get the sweet potato from Japan.

·      They have a unique taste and it can be a turn off for some.

Opportunities:

·      Getting our product in bar, pubs and nightclubs all around the world.

·      Our snacks cater to alcoholic beverages.

Threats:

·      You can only get the sweet potato from Japan.

·      Advertising and marketing costs.

“The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" (Kotler 54) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.