Price

"Price is the amount of money customers must pay to obtain the product". (Kotler 53) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. The pricing for our chips will be based on the price of the sweet potato which one potato goes for under a dollar and with one potato we can make one bag of chips and our bags will be 2 7/8 oz.  Our price will be $1.99 that way we’ll make a profit. It’s a deal for the consumer, which will bring them back to that place of business and shape a type of loyalty to that business and our product. “Although store brands can be hard to establish and costly to stock and promote, they also yield higher profit margins for the reseller. And they give resellers exclusive products that cannot be bought from competitors, resulting in greater store traffic and loyalty”. (Kotler 231) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.