Product

“Product means the goods-and-services combination the company offers to the target market”. (Kotler 53) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Our target market, are adults who like to eat a snack with their alcoholic beverage in bars, nightclubs and pubs. So by providing them with a delicious snack we not only hit our target market but we also help the establishment that we have our product in because the more the consumer eats our product the more alcohol they will order in turn means more money for both businesses. “Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object”. (Kotler 8) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.